Xinomavro Naoussa

The region of Naoussa and its Vineyards

Surrounded by an enchanting landscape in the heart of Central Macedonia, on the eastern foothills of Mount Vermion lies the town of Naoussa.

Welcome to Naoussa

Land of Wine, Culture and Heritage!

Here, mountain slopes covered with verdant forests, conifers and beech trees are kept cool by an abundance of running water from natural springs. Orchards are grown on the plains that bear delicious fruits including apples, cherries and peaches. The fertile land, distinctive culture and richness of family life is home to many generations of wine families devoted to community and an interconnected way of life.

Naoussa’s vines and wines have their roots on the lush green slopes of Mount Vermion, the place of origin and most important growing area of Xinomavro, “Naoussa’s black grape”. This indigenous, noble red grape variety produces robust, full-bodied wines. According to mythology, Mount Vermion was also the home of Semele, the mother of Dionysus, god of vine and wine, and the area where Silenus, Dionysus’s inseparable companion and friend, roamed.

Archaeological sites

The town’s significant history is evident by the important archaeological findings which surround it. Among the most important discoveries are the School of Mieza, located in the center of the vine-growing area, where the philosopher Aristotle taught, as well as the famous Macedonian Tombs excavated in Lefkadia.

Economic prosperity

After the second half of the 19th century, the town of Naoussa prospered with noteworthy growth in textiles, trade and agriculture. Naoussa’s picturesque history is well-preserved in its historic, stately mansions, the pride and joy of the city with its characteristic Macedonian tiled roofs.

Carnival season

Each March, six weeks before Easter, local residents celebrate the “Genitsari and Boules” tradition by dancing through the towns narrow alleyways during Carnival, a ritual that wards off evil spirits and offers blessings for the grapes. This ritual exists harmoniously with Naoussa’s more modern elements including new vineyards planted on the surrounding plains and on the south-eastern slopes of Mount Vermion.

The Wine-makers

Naoussa winemakers are passionate about their native grape Xinomavro, even after the complete destruction of the vineyards from phyloxera in the 1930s. At the end of the 1960s, the region’s vineyards were replanted with more hardy and resilient vines. In the early 1970s, a new life-giving wind blew over the Naoussa vineyards as the wine region was recreated. The growers embraced principles of precision agriculture, a range of techniques that use the latest technology to improve quality and yield through a detailed understanding of soil, vigor, topology and other variables.

Winemakers eagerly hunted best practices from top winegrowing regions around the world. New vines were introduced based on mapping techniques to match grape varietals with differing needs of the different parts of the vineyard. Cultivation was improved and modern facilities were built with state-of-the-art winemaking technology.