In the state of Massachusetts on Thursday, April 21st 2016 at 6:00 p.m. to 8:00 p.m., a promotional event was held at the Consulate General of Greece in Boston, under the auspices of General Consul Mrs. Canary Iphigenia. The event was attended by importers, distributors, journalists and opinion leaders based in the states of Maine, Massachusetts, New Hampshire, Rhode Island, Vermont. On the same day, at 21:00, a consumer tasting took place at ASTA restaurant (www.astaboston.com).
On Friday the 22nd of April, at a trade lunch Mr. Sandy Block, a leading US Master of Wine and owner of the restaurant chain Legal Seafood, had the opportunity to taste Xinomavro Naoussa and discuss with winemakers about modern trends of the US wine market.
Later in the evening and the next day too, Naoussa Xinomavro wines were presented to the consumers and oenophiles through participation at the Wine Riot Boston. This is a very popular event for wine enthusiasts, which lasts for two days and has tremendous penetration in the Social Media platforms!
Following that, on Sunday April 24th, PDO Naoussa Xinomavro wines were presented at the Master Class in Butchering: Cutting and Preparing Grass-fed Beef with Kari Underly. This is a remarkable event for the catering business, involving chefs, distributors and buyers of food and drinks, held in Boston Central Market (bostonpublicmarket.org). The wines of Naoussa were chosen to accompany the dishes of Master Class! Worth mentioning is the fact that the event was supported by the acclaimed Boston Wine School (http://bostonwineschool.com/) and its director, Mr. Jonathan Alsop, who paired our Xinomavro wines with delicious beef recipes.
On Monday, April 25th, we had the opportunity to train personnel (staff training) of the Trade restaurant, especially for our next day event dedicated to wine professionals at the same place. On the same day, a consumer tasting was organized at ta brand new cellar, Gordon’s (www.gordonswine.com/boston).
Monday was quite a heavy schedule and after Gordon’s cellar we moved to Fogo de Chão restaurant (fogodechao.com/location/boston) for Xinomavro tasting with the restaurant’s manager and the head of Boston Wine School.
On Tuesday, April 26th , representatives of the Naoussa wine making zone, were invited for an interview at the Greek-American radio station WNTN. After that, it was time for B2B again with wine professionals at Trade.
Our West Coast roadshow concluded with a spectacular evening of Xinomavro tasting with students of the Boston Wine School and consumers too, at Bee’s Knees restaurant (http://beeskneessupply.com/), with the support of the Footlight Club friends, the oldest theater in America!